The Way Immigration
Calgary & Canmore, Alberta, Canada

Effective Date: April 1, 2026
Last Updated: April 24, 2026


Privacy Summary


We collect your information to respond to your inquiries and provide immigration services. We do not sell, rent, or trade your personal information. 


1. Introduction


The Way Immigration (“The Way Immigration,” “we,” “us,” or “our”) is a Canadian immigration consulting business operated by Regulated Canadian Immigration Consultants (RCICs) and regulated by the College of Immigration and Citizenship Consultants (CICC).


This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, contact us, submit a form, book a consultation, or use our immigration consulting services.


We are committed to protecting personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Alberta privacy laws, including the Personal Information Protection Act (PIPA).

By using our website or submitting your information to us, you consent to the collection, use, and disclosure of personal information as described in this Privacy Policy, subject to your rights and any applicable legal requirements.


2. Scope of This Policy


This Privacy Policy applies to:


  • Visitors to our website
  • People who contact us by phone, email, or online forms
  • Individuals who submit inquiry or lead forms, including ads or lead forms used through Google or Meta platforms
  • Current and prospective clients
  • Any person whose personal information we receive in the course of providing immigration-related services


This policy does not apply to third-party websites, services, or platforms that we do not control.


3. Information We Collect


We collect only the information reasonably necessary to provide our services, respond to inquiries, and meet legal and regulatory obligations.


3.1 Information You Provide Directly


Depending on how you interact with us, you may provide the following information:


  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth
  • Nationality and citizenship details
  • Passport or travel document information
  • Marital status and family composition
  • Employment history
  • Education history
  • Immigration and visa history
  • Financial information relevant to eligibility assessments
  • Language test results
  • Government-issued identification details
  • Information about dependants or family members
  • Any other information you choose to submit in a form, email, phone call, document upload, or consultation


3.2 Sensitive Personal Information


Immigration matters can involve sensitive information, which may include:


  • Health-related information
  • Criminal background or inadmissibility-related information
  • Biometrics
  • Family status information
  • Religious, cultural, or identity-related information where relevant to an application


We collect sensitive personal information only where necessary for the specific immigration service, application, or legal requirement involved.


3.3 Information Collected Automatically


When you visit our website, certain information may be collected automatically, including:


  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referring website or URL
  • Approximate location information derived from IP address
  • Cookie identifiers
  • Session activity and website interaction data


3.4 Information From Third Parties


We may receive information from:


  • Government portals or agencies
  • Referral sources
  • Communication platforms
  • Advertising and analytics providers
  • Lead generation forms, including Google Ads lead forms
  • Partners or authorized representatives, where applicable and lawful


4. How We Use Your Information


We use your personal information for the following purposes:


  • Responding to inquiries and consultation requests
  • Scheduling and conducting consultations
  • Assessing eligibility for immigration pathways and related services
  • Preparing, reviewing, and submitting immigration applications and supporting documents
  • Communicating with you about your file
  • Verifying identity and eligibility where required
  • Maintaining client records and case files
  • Invoicing, accounting, and administrative operations
  • Meeting legal, regulatory, and professional obligations
  • Improving website functionality, usability, and content
  • Measuring marketing performance and advertising effectiveness
  • Detecting fraud, abuse, or unauthorized activity
  • Sending updates or marketing communications, where permitted and where you have not opted out and you may unsubscribe at any time


 We do not sell, rent, or trade your personal information to third parties.


5. How We Are Allowed to Use Your Information


We collect and use your personal information based on:


  • Your consent when you submit your information through our website or forms
  • The need to provide immigration consultation and related services
  • Legal and regulatory requirements that apply to our business


We only use your information for the purposes described in this Privacy Policy


6. Consent


Where consent is required, we seek it in a manner appropriate to the sensitivity of the information and the context in which it is collected.


You may withdraw your consent at any time, subject to legal, contractual, or regulatory restrictions. Withdrawing consent may limit our ability to provide some services.


7. Disclosure of Personal Information


We may disclose personal information only where necessary and appropriate for the purposes described in this policy.


7.1 Government Authorities


We may disclose personal information to relevant government bodies and agencies, including but not limited to:


  • Immigration, Refugees and Citizenship Canada (IRCC)
  • Canada Border Services Agency (CBSA)
  • Provincial and territorial immigration authorities
  • Other government offices relevant to the service or application


7.2 Service Providers


We may share personal information with trusted third-party service providers that assist us with:


  • Website hosting
  • Cloud storage
  • Email services
  • Customer relationship management systems
  • Form processing
  • Document storage
  • Payment processing
  • Translation services
  • Courier or delivery services
  • Analytics and advertising tools


These service providers are required to handle information in a manner consistent with their contractual obligations and applicable law.


7.3 Professional Advisors


We may share personal information with lawyers, accountants, consultants, auditors, insurers, or other professional advisors where necessary for business, compliance, or legal purposes.


7.4 Legal and Regulatory Disclosures


We may disclose personal information if required or permitted by law, including to respond to:


  • Court orders
  • Legal proceedings
  • Regulatory inquiries
  • Law enforcement requests
  • Fraud investigations
  • Breach investigations
  • Safety-related matters


7.5 Business Transactions


If our business is reorganized, merged, sold, financed, or transferred, personal information may be disclosed as part of that transaction, subject to appropriate confidentiality and privacy protections.


8. Cookies, Tracking Technologies, and Analytics


Our website may use cookies and similar technologies to improve website functionality, analyze traffic, and support advertising.


8.1 Types of Cookies We May Use


  • Essential cookies: Required for basic site operation
  • Analytics cookies: Help us understand website usage
  • Advertising cookies: Support remarketing and ad measurement
  • Preference cookies: Remember user settings and preferences


8.2 Analytics and Advertising Tools


We may use tools such as:


  • Google Analytics
  • Google Tag Manager
  • Google Ads conversion tracking
  • Meta Pixel or similar technologies
  • Other standard analytics or advertising tools\


8.3 Cookie Controls


You can control cookies through your browser settings and, where available, through consent tools presented on our website. Disabling some cookies may affect website functionality.


9. Google Ads, Lead Forms, and Remarketing


We may advertise through Google Ads and similar platforms.


If you submit information through a Google lead form or similar form, that information may be collected by the platform and shared with us so that we can respond to your inquiry.


We may also use remarketing and audience-based advertising to show our ads to people who have previously visited our website.

Any data used for advertising or remarketing is handled in accordance with this Privacy Policy and the privacy rules of the relevant advertising platform. Google’s policies also impose extra requirements for personalized advertising and destination pages, so our website and forms are designed to stay transparent and compliant rather than deceptive or cluttered. You can manage your(Google Help)e ad preferences through your browser settings, device settings, Google Ads settings, and other available opt-out tools.


10. Marketing Communications


With your consent, we may send you:


  • Immigration-related updates
  • Service announcements
  • Educational content
  • Promotional messages
  • Appointment reminders


You may opt out of marketing messages at any time by following the unsubscribe instructions or contacting us directly.


11. Data Retention


We retain personal information only for as long as reasonably necessary for the purposes described in this policy, or as required by law, regulation, contract, or professional obligations.

Retention periods may vary depending on the type of information and the purpose for which it was collected.


Generally:


  • Inquiry and lead data may be retained for up to 12 months after the last meaningful communication, unless the individual becomes a client
  • Client files and case records may be retained for a minimum of 6 years after the end of the client relationship or longer if required by law or professional obligations
  • Accounting and tax records may be retained for the period required by applicable law
  • Website analytics data may be retained according to the settings of the relevant analytics platform and our internal retention settings


When information is no longer needed, we take reasonable steps to securely delete, destroy, de-identify, or archive it as appropriate.


12. Security


We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, loss, or destruction.


These safeguards may include:

  • SSL/TLS encryption
  • Password protection
  • Access restrictions
  • Device and account security practices
  • Staff confidentiality expectations
  • Secure storage systems
  • Vendor security and confidentiality obligations
  • Data minimization practices


No method of storage or transmission is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security.


13. International Data Transfers


Some of our service providers or technology platforms may store or process data outside Canada. If that happens, your information may be subject to the laws of the jurisdiction where it is stored or processed.


Where required, we take reasonable steps to ensure that cross-border service providers maintain appropriate safeguards.


14. Your Rights and Choices


Subject to applicable law, you may have the right to:


  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Withdraw consent, where applicable
  • Ask about how your information is used or disclosed
  • Request deletion, subject to legal and regulatory retention obligations
  • File a complaint with the appropriate privacy regulator


Please note that some requests may be limited where we are required to retain information for legal, regulatory, contractual, or evidentiary reasons.


15. Children’s Privacy


Our website and services are not directed to children under the age of 13.


We do not knowingly collect personal information from children under 13 through our website. Where information about a minor is required for an immigration application, it is typically provided by a parent, guardian, or authorized representative for lawful service-related purposes.


16. Third-Party Websites and Services


Our website may link to third-party websites or services, including government sites, professional organizations, and external tools.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing any information.


17. Changes to This Privacy Policy


We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, service providers, or business operations.


When we make changes, we will update the “Last Updated” date at the top of this page. Your continued use of our website after changes are posted means you accept the updated version.


18. Contact Us


If you have questions about this Privacy Policy or how we handle personal information, please contact us:


Privacy Officer


The Way Immigration

Email: info@thewayimmigration.ca
Phone: +1 (403) 265-6641


Calgary Office
8 Varsity Estates Cir NW, Suite 300
Calgary, AB T3A 2Z3


Canmore Office
50 Lincoln Park, Unit 201
Canmore, AB T1W 3E9